SEO Training in Kolkata Syllabus
Introduction to Search Engines
What is Search Engine
How Search Engine Works
Relation between Search Engine and Website
What is Ranking
What is Search Engine Algorithm
And many mores
Basic for SEO
What is Domain
Difference between Portal and Search Engines
What is SEO
Types of SEO Techniques
Difference between dynamic & static website
Basic HTML / CSS Knowledge
Knowledge About Mobile Friendly Website and Why required for seo
SEO Search Engines, Search Crawlers & Search Bots
What is On pages and Off pages SEO
What Is SERP (search engine result page)
Website Loading Optimization
HTML/CSS Errors, validation and Optimization
HTML Validation for SEO
CSS Validation For SEO
Image Optimization
Alt Tag Optimization
What HTML beautifier
What is Minify
Link Type and Optimization
Optimization Anchor Text
Inbound Links
Outbound Links
Referral Link
Reciprocal Links
Rewrite Url
Dofollow Links
No Follow Links
SEO Keyword Research & Analysis
Market Research
Keyword opportunity
Tools available for Keyword Research
Keyword frequency
Keyword stemming
Keyword Density
Long Tail Keywords
Primary Keywords
Secondary Keywords
Website Design SEO Guidelines
Content Research
Content Guidelines
Create Own Template In theme
Content Optimization
XML Sitemap / URL List Sitemap
H1,H2 Role in SEO
Bold, Italic Role In seo
Mobile SEO Optimization
What is Mobile Optimization?
Mobile SEO Best Practices
Page speed
Optimize titles and meta descriptions
Optimize for local search
Mobile site configuration
Separate mobile URL
What about using an app?
On-page Optimization
The Page Title
Meta Tags
Meta Descriptions & Meta Keywords
Images and Alt Text
Headings
Internal Link Building
Bold Text
The Sitemap
Domain Names & Suggestions
Invisible Text
Canonical Tag
Robots txt Optimization
Server and Hosting Check
301 Redirects
Doorway Pages
Duplicate content
404 Error
Creating Robots file
Creating Sitemaps
Basic HTML knowledge
Meta tags creation
In depth site Analysis
Hyperlink Optimization
Broken Links Checking
Meta Description Tags Optimization
Optimization for Multiple Browsers
Meta Keywords Tags Optimization
Google, Yahoo & Bing Site Map Creationn
Bold, Italic effect to main keywords
Google webmasters create and setup
CSS Validation
Image Optimization
Html Validation
Optimization of Keyword
Google Base Feeds
H Tags Optimization (Eg: H1, H2, H3)
HTML Code Clean Up & Optimization
Check Back links
URL Rewrite
Content Formatting
Website Spell Check
Blog Post Heading
url parameters
Competition Analysis
inbound link
Anchor text Optimization
Google Base Feeds
Google Webmaster Tools account setup & monitoring
Tags Optimization (Eg: H1, H2, H3)
Installing Usability Tools on Website
Optimization for Multiple Browsers
SEO Tools
Outbound link
Website Footer Optimization
Off Pages SEO
Search Engine Submission
Link Exchange
Cross-Linking
Video Promotions
Local Listings & Yellow Pages
Paid Submission
Social Bookmarking Submission
Classifieds Submission
Press release Submission
Guest Post Submission
Integration of page sharing tools
Passing Arrays to Functions
Passing Strings to Functions
Alexa Verification and setup
No follow & Do follow links & their differences.
Profile Creating submission
Blogging
Directory Submission
Social Bookmarking
Link Baiting
Photo Sharing
Business Reviews
XML Site maps submission
Press Release Submission
Article Submission
Document Sharing
Q/A Submission
Rss feed Submission
Web 2.0 Submission
Blog Designing for the website
Creating Promotional pages on hub pages, squidoo, etc
Website Content Optimization for SEO
The title of your content
The first sentence of your first paragraph
Importance of heading Tag in content
Content Bold, Italic Role
Content image and importance role in SEO.
Contains outbound links
Image alt target keyword
page title contains keyword / phrase
How many content words important for SEO.
Duplicate Content and how effect.
Content length in website
Local SEO Optimization
Knowledge About Local SEO
Google My Business Listing and optimization
Bing Business Listing and optimization
Citation Knowledge
NAP (Name,address,phone) Knowledge
Google review and what is benefit
Webmaster Local Business Markup
Local Business Markup Testing
Google Updates
Panda Update
Penguin Update
Humming Bird
And many more
Wordpress ON Pages Optimization
Meta Title optimization
Meta Description Optimization
Yoast Seo Plugin integration and optimization
Google Webmaster Tools
Releasing the Used Space: Free
Sitemap Create and optimization
And many more
Magento ON Pages Optimization
Meta Title optimization
Meta Description Optimization
Google Webmaster Tools
Sitemap Create and optimization
And many more
Joomla ON Pages Optimization
Meta Title optimization
Meta Description Optimization
Google Webmaster Tools
Sitemap Create and optimization
And many more
Opencart ON Pages Optimization
Meta Title optimization
Meta Description Optimization
Google Webmaster Tools
Sitemap Create and optimization
And many more
PHP/MYSQL ON Pages Optimization
Meta Title optimization
Meta Description Optimization
Google Webmaster Tools
Sitemap Create and optimization
And many more
Video Marketing
Introduction YouTube.
How to Create and Managing an Account
How to Get audience
Social Sharing & Comments.
How to Optimize Submissions
Social Media Marketing
Introduction to Social Media.
Benefits of Social Media Marketing
Social Media Sites
Face book Account Creation.
Face book Page Creation.
Business Promotion with LinkedIn
Google Plus
Increase Face book Likes.
Increase Twitter Follow
Increase YouTube Views
Hash Tag
Benefit Of Hash Tag
And many More
Micro Blogging
What is Blogging
Promotion of Blogs
Submission of Blogs
Creation of Blogs (BlogSpot, word press, Type Pad).
Weekly Postings on Blogs
Commenting on niche Blogs
And many more.
Online Advertisements
Introduction Online Advertisements
Online Advertisements Types
Banner Advertisements
Video Advertisements
Image Advertisements
Face book Advertisement
Google Advertisement.
Google Analytics
Google Analytics
Fundamentals of Google Analytics
How to Track Location
Tracking Conversions
Monitoring Visitors Behavior
Bounce rate
Website Recovery and Audit
Website analysis and audit
knowledge of different Google Algorithm updates
Recovery from Google Panda (Content) updates
Recovery from Google Penguin (Link) updates
Recovery from Google Hummingbird (Search Queries) updates
Recovery from Google Pigeon (Local) updates.
Recovery from Google EMD (Exact Match
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