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OBIA - Oracle Business Intelligence Application is a complete, prebuilt intelligence solution, which deliver intelligence across an organization. It empowers the users at all levels from front line operational users to senior management with the key information they need to maximize effectiveness. The Oracle BI Applications are built on the Oracle BI Foundation, which is a comprehensive and market leading BI platform. This enables the organizations to realize the value of a packaged BI application, like rapid deployment, lower TCO, and built-in best practices, all on one common BI Foundation.